"An intriguing and forward-looking idea."
-------- Review from Future Art & Design Award
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Project description
The future of manufacturing and industry is Industry 5.0, which provides the opportunity to develop collaborative efforts between human workers and automated machines. Though the two entities have different methods of communication, the goal is to work together to create a brighter future in the factory.
The advertisement shows humour in how human workers are not robots, don't come in a box, and are not seen, yet they feel like this in reality and are favoured against future collaborative robots. The tagline also reflects the symbolism itself, with "Make" and "Manufacturing" as precisely dimensioned, while "Human" is unconstrained.