"Engaging and High-Quality Design with Impactful Visualization"
-------- Review from Future Art & Design Award
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Project description
"Yongkang#Artistic Flavor Journey" is inspired by the diverse culture and current state of Taipei's Yongkang Shopping District, skillfully integrating the four core elements of Art, Play, Taste, and Scenery. Through a cohesive and recognizable visual style, it showcases the unique charm of the district. This project combines digital marketing and design expertise to enhance the visual appeal and cohesion of the Yongkang Shopping District, while creating profound brand value and cultural depth. Through field research and literature analysis, it combines local creative design with district revitalization, presenting a comprehensive brand image plan aimed at driving the innovative development and revitalization of the Yongkang Shopping District.